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Vegan Advert Banned
Complaints of Graphic Violence Towards Animals
A vegan TV ad has been banned due to complaints about graphic imagery showing gratuitous violence to animals.
The shocking advertisement generated 63 complaints to the Advertising Standards Authority, including complaints that it caused ‘unnecessary distress’ to viewers.
An organisation called ‘Vegan Friendly UK’ had commissioned the advert to highlight the hypocrisy of the vast majority of the general public, who claim to care about animals yet at the same time are paying for the horrific slaughter of literally billions.
The general public feel a natural abhorrence towards animal cruelty. They condemn the cruel practices of other cultures like bullfighting and wet markets, while at the same time supporting equally abhorrent cruelty closer to home. They talk about the dangers of drinking straws to sea-life while paying for trawlers to scoop thousands of tons of living fish out of the sea.
Ironically, in having the advert banned, the hypocrisy which Vegan Friendly UK hoped to expose has only been highlighted even more. The very people complaining to the ASA about ‘gratuitous violence’ to animals are the same people who are paying for that violence every single day.
