Unleashing Online Creativity: How Empowering Everyone Can Fuel Cool Sh*t

Inspired by Tim Denning’s Wisdom on the Power of Open Creativity in the Digital Age

Pathless Pilgrim
4 min readFeb 14


Photo by Joshua Woroniecki on Unsplash

In a world where innovation is the currency of success, it’s easy to overlook the power of creativity. Yet, as Australian entrepreneur and writer Tim Denning notes, “The only way cool sh*t thrives online is when creativity is allowed to come from anywhere”.

“The only way cool sh*t thrives online is when creativity is allowed to come from anywhere”

Creativity is the lifeblood of cool sh*t, the online phenomena that capture our imaginations and push boundaries in ways we never thought possible. And for this cool sh*t to thrive, creativity must be encouraged to flourish in all of us.

What does it mean to allow creativity to come from anywhere? In its simplest form, it means creating a culture of openness and inclusivity that enables anyone, anywhere to share their ideas and perspectives. It means breaking down the barriers that have traditionally prevented certain groups from contributing and embracing the full range of human experience.

It means providing the freedom for anyone to contribute and share their ideas, regardless of their background, location, or status. When we look at the history of innovation, it’s clear that the best ideas often come from unexpected places.

In the past, the creative process was often restricted to a select few, chosen by the gatekeepers of the media industry. However, the internet has democratized the playing field, enabling anyone with a computer and an internet connection to showcase their talents and ideas, and connect with others who can help bring them to life.

This has opened up a world of possibilities, where a teenager from a small town can create a viral TikTok video or a freelance writer can publish their work on a major platform like Medium.

But this democratization of creativity is not just about giving individuals a platform to share their ideas. It’s about tapping into the collective intelligence of the online community, where collaboration and cross-pollination can spark new, exciting concepts that might not have emerged otherwise.

Innovation is not limited to a select few individuals or organizations with access to vast resources and networks. It’s the product of a dynamic, collaborative process that draws on the strengths and perspectives of everyone involved. And in the digital age, this process is more accessible than ever before.

Whether it’s through social media, blogging, podcasting, or video content, anyone can become an influencer, share their thoughts, and build a following online. This democratization has fueled a massive wave of creativity and innovation that has transformed virtually every aspect of our lives.

Yet, despite these incredible strides, we still have a long way to go when it comes to fostering an environment of open creativity online. One of the biggest obstacles is the persistence of entrenched biases and structural inequalities that limit access and opportunity for certain groups. Women, people of color, LGBTQ+ individuals, and people from marginalized communities, for example, are often underrepresented in the tech industry and in other fields that drive online innovation.

These biases not only limit the diversity of ideas that are available for consideration but also perpetuate systems of oppression and exclusion that harm individuals and society as a whole. They create a culture of “sameness” that stifles innovation and makes it harder for cool sh*t to thrive.

So what can we do to foster a culture of open creativity online? There are several strategies that can help.

First, we need to create more opportunities for underrepresented groups to participate in online innovation. This might involve providing training and mentorship programs, expanding funding opportunities, and creating more accessible pathways into tech careers.

Second, we need to challenge the status quo and rethink the way we approach innovation. This means embracing diversity of thought and actively seeking out new voices and perspectives. We need to be open to ideas that challenge our assumptions and question the norm, even if they come from unexpected sources.

Third, we need to create safe spaces for people to share their ideas and collaborate with others. This means fostering a culture of openness and inclusivity, where everyone feels valued and supported.

If it’s true, as Denning claims, that the only way cool sh*t thrives online is when creativity is allowed to come from anywhere, then it’s up to all of us to foster that culture of openness and inclusivity where anyone, anywhere, can share their ideas and perspectives, and where the most innovative and groundbreaking concepts can emerge from the most unexpected sources.

So let’s embrace the power of creativity, and let the cool sh*t thrive.



Pathless Pilgrim

Veteran Vegan. Bad Buddhist. Law Student.