SOCIAL MEDIA

New Insights Into the 𝕏 (Twitter) Algorithm for July 2024

The latest research into growth strategy which inspired me to give 𝕏.com another chance

Photo by BoliviaInteligente on Unsplash

Remember when Prince changed his name to that unpronounceable, androgynous ‘love symbol’ and everyone had to keep referring to him as “The artist formerly known as Prince”?

It got attention but it ended up being far more clunky and cumbersome than he probably intended when he adopted the symbol as his name.

I can’t help feeling it’s the same with 𝕏, which seems to require the addition of “The platform formerly known as Twitter” every time it’s mentioned.

Anyway, I’d all but given up on 𝕏 as my engagement on my main account there had plummeted to almost zero, while my other account was only getting decent engagement by posting increasingly extreme and shocking content into an echo chamber.

One was a complete waste of time and the other wasn’t doing my mental or spiritual health any favours.

I wasn’t prepared to spend all day every day posting, reposting, liking and replying for no results, so I gave up.

Shortly before I quit, though, I took part in a survey by Hypefury aimed at identifying exactly what…