Member-only story
Dairy Company Sued Over ‘Happy Cows’ Claim
PETA challenges misleading propaganda in court
If you are having trouble viewing this content, click here
Dairy company Organic Valley is being taken to court in California over allegations they are misleading customers with claims of ‘happy cows’ who are treated ‘with love’.
The litigation is being brought by lawyers appointed by PETA, who say the claims made on their milk cartons amount to false and misleading advertising.
According to PETA, the truth is far more sinister. Far from being a shining example of how to treat animals with love and respect, it seems that Organic Valley follow many of the standard practices seen throughout the dairy industry — newborn calves separated from their mothers and raised in isolation on unnatural diets.
For anyone who knows anything about the dairy industry, this will come as no surprise. After all, cows produce milk only for their babies, just as human mothers do. In order to produce a constant supply, they must be repeatedly impregnated. Many of those extra calves are seen as ‘surplus to requirements’ and will either be cruelly slaughtered or sold on to be raised in isolation, in tiny hutches then butchered for ‘veal’.
